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Roles & Responsibility:
- Develop and execute effective SEO strategies to improve website visibility and drive organic traffic.
- Conduct keyword research to identify target keywords and phrases that align with our business objectives.
- Optimize website content, including meta tags, title tags, and on-page content, for improved search engine rankings.
- Perform ongoing technical SEO audits to identify and fix website issues that may impact search engine rankings.
- Monitor and analyse website performance metrics using tools such as Google Analytics and Google Search Console.
- Track and report on SEO performance, including keyword rankings, organic traffic, and conversion rates.
- Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
- Collaborate with content creators to develop SEO-friendly content that resonates with our target audience.
- Assist in the development of link building strategies to improve domain authority and search engine rankings.
- Work closely with web developers and designers to implement SEO best practices during website development and updates.
- Provide recommendations for website improvements based on SEO analysis and industry insights.
- Support digital marketing initiatives, including paid search advertising and social media marketing, as needed.